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Kerstin Ballard, Worcester City Women FC

"Investing in James’ online coaching 2 months ago was the best decision I made. After being out of football for approx. 4 months through injury and having reoccurring flare ups that prevented my progress (despite receiving plenty of physio treatment), I was keen to get back but needed support and guidance. James has provided exactly that.


His coaching has given me structure around football training and has enabled me to perform to a high standard. From strength sessions, to rehab sessions, to conditioning, his programmes have pushed me and given me the confidence I needed to return to football.


I really like having the weekly/monthly check-ins that provide us the opportunity to feedback, discuss, and make adjustments to the programme that will manage load or focus on the areas identified as needing improving, where necessary particularly when considering my injury.


I cannot thank James enough and highly recommend him!"

Cerys Dolloway Worcester City Women FC

Reaching out to James last year about doing S&C was the best decision I've made. After joining WCWFC last season from a year out of playing, I knew I needed to focus on getting back fit.


James has been fantastic throughout this journey. His calm and knowledgeable manner makes every session enjoyable and purposeful. He constantly checks in, keeps me motivated, and adapts sessions to my needs, ensuring safety and progress.

During pre-season, we incorporated speed training, which I found incredibly beneficial. Through James' guidance and structured approach, I have seen a massive improvement in this area.


His expertise and support have been invaluable. I'm feeling stronger and more confident on the pitch than ever before. I couldn’t recommend James enough.

Lucy Herdman, Severn Stars Netball

"James has coached me for many years. I started as a 16 year old attending with my netball club, completing a basic S&C programme and learning new techniques. To now, as an elite netballer, where James creates specific programmes for me, focusing on areas identified as needing improving further to develop my netball and gain peak performance.
Over the years, James has helped me with my techniques across different exercises, and has tweaked parts of my programmes to ensure I progress and improve in the S&C environment, which in turn has helped me develop as an athlete and on court."

Sam Atkin, Scotland U20s & 7s Rugby

I have worked with James now for over 6 years as both an athlete and a colleague.

After a number of years out of my chosen sport, James was not only key in helping me get back into shape in order to compete, but also regain my confidence after injury and overcome a number of psychological barriers preventing my return.


Without his guideance and effective S&C programmes I would never have set foot on a Rugby pitch again. James has a fantastic personal approach with incredible attention to detail.


With personal experience as well as continuously witnessing the excellent work James does with a wide range of clients, I couldn't recommend him highly enough.”

Sarah Ferris, GB U23 Rowing

"James has coached me for 3 years. I started on the beginner rowing programme and finished as a scholarhip athlete training for the U23 European Rowing Championships.


James was able to write my programmes specific to me which included tapering for races. He was always very understanding when I asked for exercises to be tweaked for particular weaknesses that had been identified by my rowing coach.


He has also helped me lean new lifts such as the olympic lifts."

Nathan Ramsdale-Owen, NBL & BBL Basketball

James has coached me going on 2 years now and over those years I have learned new techniques and been able to progress within my sport to the highest of my ability.


This year he has had more of a role in my off-season training sessions. I have seen lots of improvement in myself as a basketball player but also in the gym I have been able to push more weight whilst still maintaining solid basketball fundamentals. The programmes that he has prescribed for me made it easy to follow and easily adabtable.”

Elly Foulds, Worcester Rowing Club

"S&C sessions with James are always well run and enjoyable.


His training plans are very detailed and designed around our race calander to ensure peak performance on race day.


In the 4 years that James has been our coach he has helped my crew and I achieve multiple PBs and success at both local and national events"

Connor Hetherton, S&C Coach Malborough College

James has been a key mentor, coach and colleague in my strength and conditioning journey.


His knowledge and experties helped me develop as an athlete 2-fold before then helping me on my personal coaching journey. He was a key part of my preperation for UKSCA accreditation and still offers valuable guidance & feedback since I've moved away to work elsewhere.


If you want to become a better athlete or coach & reach your goals James' experience & evidence based approach toward training or coach education are priceless.”

Claire Sanders, Parent of Youth Footballer

"My son Will has been going to James for some time now. He loves it!

It has been his first experience of individual PT sessions and he has learnt so much that he is taking into his football training sessions.

He feels more confident in himself. I cannot recommend James enough to anyone."

Catherine Jackson, Worcester Rowing Club

Having had James as my S&C coach, first through my rowing club, and now 1:1 I have continued to improve and get rowing PB’s 15 years on from representing GB at the European University Championships.


James has helped develop specific plans for peaking at National Competitions like Henley Women’s Regatta as well as help me move on from injuries fitter and stronger.

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