Your invitation · by James Evans
Join the Athletic Parent Project
The complete transformation system for busy mums and dads who want to reclaim their energy, strength and athletic identity, without fad diets, endless cardio or 10+ hours in the gym.
What is the Athletic Parent Project?
Life is busier than ever
Time is scarce. And your body won't forgive the same way it used to. You don't want to slow down.
You want to keep up with your kids, perform at your best, and feel proud of the person staring back in the mirror. That's exactly why I built this programme.
Client spotlight · Mum, business director (and my wife)
Lisa
From a 30+ minute 5k to a 50:44 first 10k
Lisa was doing what loads of parents do: heading out twice a week for a steady 5k. She had the consistency, but no real structure to build on.
We changed that with two runs and three lifts a week, planned around being a business director and the primary parent. She took 5 minutes off her 5k in the first 8 weeks, and she's now 10 minutes quicker than when we started.
Then she signed up for her first 10k. The target was under an hour. She crossed the line in 50:44, only 30 seconds behind me, and in a lot better state than I was.
And it's not just her performance. She's hitting PBs in the gym, lifting heavier than ever and feeling more confident in her own body.
Who this is and isn't for
Built for the long game
The parents who get the best results with me commit to the long game and understand that to get the reward you need to work for it. Rome wasn't built in a day.
This is for you if you want…
- Structure to train and eat well without it controlling your life
- Identity: to feel like a strong, capable, confident parent
- Family: energy for your kids and an example they'll look up to
- Simplicity: a flexible system that fits parent life, not extreme plans
- Fun: training and nutrition that feel enjoyable, not a grind
- Longevity: health, strength and mobility for decades to come
This isn't for you if…
- You're expecting short-term miracles or a "30-day shred"
- You want to chase aesthetics at all costs while ignoring health and performance
- You're not willing to train 2–4 hours per week or make small, consistent changes
Still reading? You align with the core values of the Athletic Parent Project. Keep going.
By a parent, for parents
Real clients. Real results.
-5kg in 5 weeks
Strength up and a 5k PB, 4 months after giving birth
"Before joining, I'd done a few bits of exercise but I felt like I needed more structure, support, and accountability. I'd recently had a baby, and I was trying to navigate postpartum recovery alongside wanting to feel strong and confident again.
Now, I'm feeling so much better, both physically and mentally. I feel stronger, more motivated, and more in control of my routine."
Emma · New mum
Multiple PBs
In 30 days, with her shoulder pain mostly gone
"Initially I went to James to help me get back into training, find my focus again and help with a shoulder injury that was reoccurring.
30 days in and my strength had literally gone from strength to strength. I saw huge gains in all aspects of my training and my shoulder pain is mostly gone. Not only that, I'm really enjoying my training and seeing results!"
Jo · Mum
A new mindset
From a year of no balance to getting her spark back
"There was no balance... for probably about a year I was completely demotivated.
I'm not a slave to my training and then going home and being a slave to meal prepping. I'm not only doing better fitness wise, mentally I'm doing better and actually a bit more checked in when I'm at work. I feel like I've just got a bit of a spark back."
Jessie · Mum
Client spotlight · Dad with a demanding job
Mitch
5 minutes off his 5k. Then 3 Spartan races in one day.
When Mitch started with me, time was tight. Running just twice a week, he took 5 minutes off his 5k in 6 weeks.
Since then he's kept building. He completed a 130-mile bike ride, and a few months later took on a 21k, 10k and 5k Spartan race, all in one day. Three obstacle courses with plenty of running in between. Something not many people will ever do.
He did it all training at home, late at night after putting the kids to bed, around a demanding job and his partner's shifts. We built a big aerobic base on the treadmill and turbo, used circuits for all-round strength and endurance, and worked hard on pull-ups, grip and loaded carries.
Our 3 core pillars
Strength, movement, confidence
Three core systems so you can build strength, improve how you move and finally feel confident in your body again, without sacrificing family life, time or your sanity.
Pillar 1 · Training
The Athletic Parent Performance Blueprint
Your training, built for real life, using the Athletic Parent Split. No copy-and-paste PDF: a fully bespoke plan for your goals, your sport or any events coming up.
Outcome: a realistic plan that fits your life and helps you look and feel more athletic, week after week.
Pillar 2 · Nutrition
The Parent Fuel Framework
No endless spreadsheets, just clarity. We take the good from your current routine, work with your schedule and preferences, and fit everything around family life and social occasions.
Outcome: confidence in how you fuel yourself without food guilt or guesswork.
Pillar 3 · Mindset
The Consistency Compass
Real 1:1 coaching, not a group programme. Actionable habits that make you more resilient and organised, with support through every setback, schedule change or "no sleep" week.
Outcome: consistency that sticks, with a coach in your corner and a plan that makes sense.
+100kg
Leg press strength in 8 weeks
+80kg
Onto Ciaran's back squat
+10kg
Bench press in 4 weeks
2× BW
RDL PB in 5 weeks
Client spotlight · Hybrid athlete
Ed
First marathon, half marathon PB and first doubles Hyrox. Then his first solo Hyrox.
2025 was a pretty good year for Ed. He ran his first marathon, set a PB in his half marathon and completed his first doubles Hyrox. Doing all of that in the same year is pretty spectacular.
In 2026 he went one better and completed his first solo Hyrox. And the whole way through, he's kept getting stronger in the gym while his running went up, not down.
"If you want something super specific and tailored to your needs and your goals, you'll achieve it a lot quicker and with a higher success rate with James than you would another coach."Ed
The effort
2–5 hours a week
Nothing worthwhile is effortless, but it doesn't need to feel like punishment. This isn't about grinding harder or training like a pro athlete. It's about showing up with a plan that fits your life: time to train, learn and check in.
4 weeks
A killer routine, feeling stronger and more mobile
90 days
Noticeable change in the gym and your fitness, lifts climbing, diet feeling like habit
120+
Full identity shift. You are an Athletic Parent: strong, confident, hitting your goals
What happens when
The 16-week timeline
Phase 1 · Weeks 1–2
Get set up
Start Here module, then your strategy call with me. Begin your Performance MOT, a 7-day food awareness task and your APP Foundation Programme.
Phase 2 · Weeks 2–6
Crank it up
Build your new nutrition routine with the Parent Fuel Framework, progress your programme and move through the next Skool Classroom levels.
Phases 3 & 4 · Weeks 6–16
Perform
Your APP Performance Phase builds on your foundation. Master recovery, lock in lifelong habits and make your nutrition routine permanent.
The guarantee
If you don't do the work, you won't get the results
This isn't a magic fix. It's a full training system with full support, but you've still got to show up, train and stay involved. No gimmicks, no false promises: a clear plan, real coaching and your effort. If you take ownership, you'll get a lot from this.
More client success stories
See what clients have achieved
The strongest she's ever been
"When I originally started with James, I lacked confidence in the gym due to a lingering lower back injury.
With his incredible knowledge, considered approach, and constant support, he has developed my strength. It feels the best and strongest it has ever been.
James goes above and beyond to help people reach their goals. I cannot thank him enough and I very highly recommend people investing, you won't regret it!"
KerstinFootballer, back from a lower back injury
A new routine in 4 weeks
"Prior to having my two boys I had always been quite active, but following my second; time, commitments and life all got in the way.
I have been to the gym religiously 3 times a week since I have had his support. I feel stronger and fitter, feeling more confident in the gym and lifting heavier weights. I'm not turning to sugary food like I was previously and as a result the scales are showing positive changes."
KrissieMum of two
Back to sport after 9 months out
"Having to stop all exercise for 9 months, I was anxious to get back into any form of training. James put me at ease so quickly.
I quickly saw results and felt stronger and healthier than I had in a long time!
I owe it to James for me being back active and participating in sport, whilst also feeling happier and more comfortable with myself!"
HollieBack active and playing sport
Video case studies