Strength & conditioning coaching · Online & Worcester

Making the complex simple

Helping athletes and busy parents get stronger, move better and perform when it matters, without the complexity.

UKSCA accreditedMSc qualifiedNearly 15 years coaching
James Evans, strength and conditioning coach

Client results

Helping athletes and parents perform

Emma

Parent

5kg down in 5 weeks

"Before joining, I felt like I needed more structure, support, and accountability. I was trying to navigate postpartum recovery alongside wanting to feel strong and confident again. I wanted something realistic, supportive, and genuinely long-term. Now, I've lost 3kg in the first month, but more importantly, I feel stronger, more motivated, and more in control of my routine."

Emma · Working new mum

Ed

Athlete

First marathon, Hyrox and a half PB in one year

"Lifts wise, I was hitting quite a lot of plateaus before and probably had no structure to my training plans overall. Now on RDLs, I've gone from around 1.2–1.3x bodyweight to hitting 1.6 or higher for reps. Running wise, it's probably the best I've felt overall. If you want something specific and tailored to your needs and goals, you'll achieve it quicker and with a higher success rate with James."

Ed · Runner and Hyrox athlete

Nicki

Parent

Back lifting, 2 years after baby

"Before becoming a parent I was a keen gym goer and loved lifting weights. 2 years post partum, I was feeling lost and unsure of how to start exercising again. James made it sound possible to regain a level of fitness without training every day and for 2 hours at a time. I've reignited my passion for lifting weights, my core is slowly starting to feel like it is there, and I am gradually increasing the weights I can lift."

Nicki · Busy working mum

Kerstin

Athlete

Strongest she's ever been

"When I originally started with James, I lacked confidence in the gym due to a lingering lower back injury. With his incredible knowledge, considered approach, and constant support, he has developed my strength. It feels the best and strongest it has ever been. James goes above and beyond to help people reach their goals — you won't regret it!"

Kerstin · Women's football player

Gavin

Parent · Rehab

Walking unaided 5 months after knee surgery

"After major knee surgery in June, five months later I'm now walking unaided. I'm feeling stronger each day and keeping my diet on point. A huge part of that is thanks to James. From the start, he's brought a mix of expertise, patience and steady encouragement that has made the rehab process feel manageable, even on the tougher days."

Gavin · New dad, knee op rehab

Catherine

Athlete

Still hitting rowing PBs, 15 years after GB

"Having had James as my S&C coach, first through my rowing club, and now 1:1, I have continued to improve and get rowing PB's. This is 15 years on from representing GB at the European University Championships. James has helped develop specific plans for peaking at National Competitions like Henley Women's Regatta. He has also helped me move on from injuries fitter and stronger."

Catherine · Rower

Client back squatting in James's private gym

Why I do what I do

No fads. Just what works.

In a world where fitness is becoming more complicated and polarised, I keep it simple: a no-nonsense approach using systems built over nearly 15 years as a Strength and Conditioning Coach.

15 yrs

Coaching athletes, teams and parents

UKSCA

Accredited strength & conditioning coach

MSc

Qualified in sports science

Dad

I know what training around family life takes

Not ready for coaching yet?

Start with my free resources

Free programmes and tools to get you moving in the right direction, whatever your starting point.

Let's talk

Not sure which pathway fits?

Drop me a message and I'll point you in the right direction. No pressure, no hard sell.

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