Making the complex simple

Helping athletes and parents alike perform and excel without complexity.

Helping athletes and parents perform

"Before joining, I felt like I needed more structure, support, and accountability. I was trying to navigate postpartum recovery alongside wanting to feel strong and confident again. I wanted something realistic, supportive, and genuinely long-term. Now, I’ve lost 3kg in the first month, but more importantly, I feel stronger, more motivated, and more in control of my routine."

Emma- Working new Mom- Lost 5kg in 5 weeks.
"Before becoming a parent I was a keen gym goer and loved lifting weights. 2 years post partum, I was feeling lost and unsure of how to start exercising again. James made it sound possible to regain a level of fitness without training every day and for 2 hours at a time. I’ve reignited my passion for lifting weights, my core is slowly starting to feel like it is there, and I am gradually increasing the weights I can lift."

Nicki- Busy Working Mom
“Lifts wise, I was hitting quite a lot of plateaus before and probably had no structure to my training plans overall. Now on RDLs, I’ve gone from around 1.2–1.3x bodyweight to hitting 1.6 or higher for reps. Running wise, it’s probably the best I’ve felt overall. If you want something specific and tailored to your needs and goals, you’ll achieve it quicker and with a higher success rate with James."

Ed- Completed first marathon, hyrox and a half marathon PB in one year
“When I originally started with James, I lacked confidence in the gym due to a lingering lower back injury. With his incredible knowledge, considered approach, and constant support, he has developed my strength. It feels the best and strongest it has ever been. James goes above and beyond to help people reach their goals — you won’t regret it!"

Kerstin- Women’s Football Player
"After major knee surgery in June, five months later I’m now walking unaided. I’m feeling stronger each day and keeping my diet on point. A huge part of that is thanks to James. From the start, he’s brought a mix of expertise, patience and steady encouragement that has made the rehab process feel manageable, even on the tougher days."

Gavin- New Dad, knee op rehab
"Having had James as my S&C coach, first through my rowing club, and now 1:1, I have continued to improve and get rowing PB’s. This is 15 years on from representing GB at the European University Championships. James has helped develop specific plans for peaking at National Competitions like Henley Women’s Regatta. He has also helped me move on from injuries fitter and stronger."

Catherine- Rower

Services We Offer

The Athletic Parent Project™️

The Athletic Parent Project™ is the complete transformation system for busy mums and dads who want to reclaim their strength and performance without endless hours of cardio, meal prep and fad diets.

Whether it’s running a 10K PB, your first marathon, completing a Hyrox or just getting stronger and in better shape the Athletic Parent Project is bespoke coaching with systems that work for parents.

The EPT Athlete Pathway

The EPT Athlete Pathway is comprehensive online coaching for athletes who want to excel at their sport and physical pursuits.

Improving strength, power and speed through tried a proven systems to get you performing, moving and looking better no matter what your sport.

EPT In Person Coaching

Providing individual 1-2-1 sessions to improve strength power and speed for youth and adult athletes.

Gym based and on pitch sessions available to get you moving, performing and reduce the risk of injury.

Why We Do What We Do

In a world where fitness is becoming more complicated and polarised I offer a simple, no nonsense approach using systems built over my 15 years as a Strength and Conditioning Coach.

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