Strength & conditioning coaching · Online & Worcester
Making the complex simple
Helping athletes and busy parents get stronger, move better and perform when it matters, without the complexity.

How I can help
Choose your pathway
Three ways to work with me. One for busy parents, two for athletes who want to take their sport seriously.
For parents
For athletes
OnlineThe Athletic Parent Project™
The complete transformation system for busy mums and dads. Hit the 10K PB, finish the marathon or Hyrox, get stronger and feel athletic again, without living in the gym.
- 120-day 1:1 coaching
- Strength, running and nutrition
- Built around family life
The EPT Athlete Pathway
Fully bespoke online strength and conditioning for committed athletes. A proper plan and a proper coach, built around your sport, your fixtures and your training week.
- Bespoke programme for your sport
- Weekly check-ins via Trainerize
- Periodised around your competitions
In person · WorcesterEPT In Person Coaching
1:1 strength, conditioning and speed coaching in a private, fully equipped gym, plus on-pitch speed and agility work for youth and team-sport athletes.
- Private gym in Fernhill Heath
- On-pitch GameSpeed sessions
- Youth, adult and return-from-injury
Client results
Helping athletes and parents perform

Parent
5kg down in 5 weeks
"Before joining, I felt like I needed more structure, support, and accountability. I was trying to navigate postpartum recovery alongside wanting to feel strong and confident again. I wanted something realistic, supportive, and genuinely long-term. Now, I've lost 3kg in the first month, but more importantly, I feel stronger, more motivated, and more in control of my routine."
Emma · Working new mum

Athlete
First marathon, Hyrox and a half PB in one year
"Lifts wise, I was hitting quite a lot of plateaus before and probably had no structure to my training plans overall. Now on RDLs, I've gone from around 1.2–1.3x bodyweight to hitting 1.6 or higher for reps. Running wise, it's probably the best I've felt overall. If you want something specific and tailored to your needs and goals, you'll achieve it quicker and with a higher success rate with James."
Ed · Runner and Hyrox athlete

Parent
Back lifting, 2 years after baby
"Before becoming a parent I was a keen gym goer and loved lifting weights. 2 years post partum, I was feeling lost and unsure of how to start exercising again. James made it sound possible to regain a level of fitness without training every day and for 2 hours at a time. I've reignited my passion for lifting weights, my core is slowly starting to feel like it is there, and I am gradually increasing the weights I can lift."
Nicki · Busy working mum

Athlete
Strongest she's ever been
"When I originally started with James, I lacked confidence in the gym due to a lingering lower back injury. With his incredible knowledge, considered approach, and constant support, he has developed my strength. It feels the best and strongest it has ever been. James goes above and beyond to help people reach their goals — you won't regret it!"
Kerstin · Women's football player

Parent · Rehab
Walking unaided 5 months after knee surgery
"After major knee surgery in June, five months later I'm now walking unaided. I'm feeling stronger each day and keeping my diet on point. A huge part of that is thanks to James. From the start, he's brought a mix of expertise, patience and steady encouragement that has made the rehab process feel manageable, even on the tougher days."
Gavin · New dad, knee op rehab
Athlete
Still hitting rowing PBs, 15 years after GB
"Having had James as my S&C coach, first through my rowing club, and now 1:1, I have continued to improve and get rowing PB's. This is 15 years on from representing GB at the European University Championships. James has helped develop specific plans for peaking at National Competitions like Henley Women's Regatta. He has also helped me move on from injuries fitter and stronger."
Catherine · Rower

Why I do what I do
No fads. Just what works.
In a world where fitness is becoming more complicated and polarised, I keep it simple: a no-nonsense approach using systems built over nearly 15 years as a Strength and Conditioning Coach.
15 yrs
Coaching athletes, teams and parents
UKSCA
Accredited strength & conditioning coach
MSc
Qualified in sports science
Dad
I know what training around family life takes
Not ready for coaching yet?
Start with my free resources
Free programmes and tools to get you moving in the right direction, whatever your starting point.
Let's talk
Not sure which pathway fits?
Drop me a message and I'll point you in the right direction. No pressure, no hard sell.